Italeri has recently begun producing a line of 1/56 scale AFVs and figures. This might be an unusual scale for most model builders, but is a fairly common wargaming scale equivalent to the 28mm scale. The Cromwell tank kit is one of their newest kits promoting the on-line video game, World of Tanks®. Italeri currently has four kits in 1/56 scale promoting World of Tanks®, the other three kits include the Pz. Kpfw VI Tiger, the Pz. Kpfw. V Panther, and the M4 Sherman.
This kit comes packaged in a side-opening box displaying a Cromwell tank crushing a burning car, with the British Union Jack flag in the background on one side, and a World of Tanks® logo proudly displayed on the other. This artwork is exactly the type of branding World of Tanks® does with their video game, and the result is very striking.