GM's Motorama was a 12-year (1949-1961) marketing extravaganza designed to showcase the current line of GM products while dazzling the target audience with some amazing prototype and dream car exercises. Ultimately curtailed due to rising costs, Motorama was nonetheless a major “hit” for The General,
29 domestic and 23 GM-Canada Motoramas took place, at venues ranging from NY, Los Angeles. San Francisco, Boston and Miami domestically and Montreal, Winnipeg, Vancouver, Edmonton, Saskatoon, Calgary and London, Ontario in the North. GM used the Motorama show not only to woo customers for the latest model year in each participating division, but also to gauge consumer reaction to a wide range of concept cars incorporating mild to wild styling and design features (rain-sensing automatic convertible tops, hydraulically operated doors, jet-fighter styling cues, and an odd little fiberglass car called a Corvette, which you may have heard of).