Deluxe Materials is a company I was not familiar with. Deluxe Materials is based out of the Great Britain and it certainly provides with quality supplies to the hobbyists in Great Britain and beyond.
Liquid Gravity is a weighting system that can be used for different applications, from preventing a model airplane being a tail sitter, to balancing an RC airplane or even to providing weight to the rolling stock of your railroad layout.
I am not sure what metal is used for the tiny little “BBs”, but it is not magnetic and after a few measurements I came up with a density of about 4.15 gr/cm3 (lead has a density of 11.3 gr/cm3 for comparison). Despite the lower density, “Liquid Gravity” it has a great advantage: it is nontoxic.