“The Mongoose” is a name that conjures up a lot of memories for me. I remember the Hot Wheels renditions of the “The Snake” and “The Mongoose” as any Hot Wheels collector worth their salt had those cars in their case. What I didn’t realize at the time was the marketing savvy behind those shiny little toys cars. As it turns out, Tom McEwen, the driver of “The Mongoose,” was a master of promoting drag racing and one of the key figures in developing sponsorships that although common today, were a novel idea in the late 1960’s and early 1970’s. Toms racing career would span 40 years and while he didn’t accrue the winning record of his nemesis Don Prudomme, the rivalry Tom created with the Snake and the Mongoose has become the stuff of drag racing legend.