History
From 1953 to 1957, Chevrolet had three full-sized automobiles it was selling to the public – the bottom of the line 150, the mid-range 210, and the top of the line Bel Air. The 210 model was Chevrolet's bestseller up until 1955. It offered the widest choice of body styles in 1953, including a convertible, Sport Coupe hardtop, two- and four-door sedans, and a station wagon.
However, in 1954, the 210 convertible and hardtop were dropped and a deluxe model called the Del Ray Club Coupe was introduced. This model came factory-equipped with interior furnishings found on higher-end models like the Bel Air. Drivers could enjoy upgrades such as padded vinyl seats, a lighted glove compartment, two door armrests, and carpeted floorboards. The cost of the Del Ray was now within $100 of the Bel Air with its luxury and premium trim and it never achieved the sales Chevrolet had hoped for.